About shirts&words

shirts&words is a Curaçao based fashion brand that carries a collection of colourful and stylish shirts featuring words and expressions in the local Papiamentu language, like: Dushi, Rilèks, Hopi Great, Legumai, Yu di Kòrsou en Beibi.

Strategic goal // Increasing public awareness of the value and beauty of Curaçao and its local Papiamentu language to both locals and tourists by selling stylish shirts printed with words  and expressions in Papiamentu.

Mission statement //Simply devoted to you: make you feel Rilèks, do Hopi Great and look Dushi.
Devoted to Curaçao, Devoted to the environment & Devoted to children

Business vision
shirts&words is rooted in its dedication to Curaçao, its youth and future generation, and the care for both the local and global environment. shirts&words expresses this dedication by the following business principles:
• shirts&words commits to carry a collection of premium quality and eco friendly crafted products made by companies that maintain standards of sustainability and social responsibility
•  shirts&words commits to contribute to a positive image of Curaçao, its people and its local language. Every single person, regardless of appearance, age, origin, race, religion or mother tongue, that feels a connection with Curaçao, is a Yu di Kòrsou [child of Curaçao] and should be proud of it.
• shirts&words commits to contribute to that sense of pride by providing means to show off that pride in a trendy way.
• shirts&words commits to contribute to the social and economic development of Curaçao.
• shirts&words commits to encourage Curaçao youth to work out on a regular basis.

Value statements // Devoted to Curaçao in a sustainable, stylish and colourful way